Estimates
Lead with what closes this customer
Photos for a wedding, pricing for a corporate buyer, a timeline for a complex event — drag the blocks where they belong.
A wedding planner wants to see your gallery first. A CFO skips straight to the budget table. A festival organiser needs a setup timeline up front. The same product list lands differently depending on what comes before it. Reorder the blocks for each customer; the system handles the layout.
- Drag-and-drop reordering so the page flows the way each customer reads
- Text, dynamic gallery, event planning, product sheet, and menu blocks — each editable inline
- Lead with photos for visual buyers, pricing for budget-focused ones, planning for operationally complex events
- Every block lives inline in the editor — click to edit, drag the handle to move, delete if you don't need it
- Save any composition as a template so the next similar event starts from your best layout
Different customers, different first pages
For a couple choosing their wedding caterer, lead with a gallery of past weddings — soft light, beautiful plating, a happy crowd. Then show the menu. For a corporate buyer comparing three suppliers, lead with the product table and pricing — they're scanning for the number that decides. For a complex multi-location event, lead with the planning block so the operations manager sees you've thought about logistics.
You don't change the underlying facts. You change the order in which the customer encounters them, so the document feels written for them specifically.
The block types
Text blocks for narrative paragraphs and standard terms. Dynamic galleries that lay out your dish or event photography. Event planning blocks that pull the schedule live from the order. Product sheets showing each item with pricing, descriptions, and optional sub-products. Menus that bundle dishes into named packages for buffets, multi-course events, or set meals. Each block edits inline; drag the handle to reorder.
Who benefits
Business owner
Your sales narrative changes per customer type, without anyone rebuilding a quote from scratch. The block library carries your standard, the order delivers the personalisation.
Sales / account manager
Match the quote to the conversation. The bride who walked in obsessing over the dessert table gets a gallery-led proposal. The procurement manager who only cares about the per-head number gets the price table first.
Kitchen manager
The planning block shows your prep team exactly when dishes need to be ready, where they're served, and when teardown begins — same info the customer sees.
Chef
Gallery blocks let you showcase finished plating so the customer sees what they're really ordering, not just words on a price list.